The Science, Technology & Philosophy of Potential Theory


The Gilchrist Institute has discovered and developed the science of Potential Achievement through which we interpret human thought, understanding, and behavior. We call this science Natural Thinking and Intelligence (NaTI).

NaTI was modeled on cellular geometry. Simply put, we applied the function of cellular behavior to human behavior; gave it a practical language, and founded the Science of Potential Achievement based on these proven principles.

Natural Intelligence is defined as an innate, human intelligence discovered in biology. It exists throughout nature. Natural Thinking is the following and implementation of the 13 Natural Intelligence Principles in one’s daily life.

The Foundation has produced a summary of three neurological research studies on these findings. (see the paper on cognitive neurological tests in addenda).

The genetic basics of our discovery entail three components which break down into thirteen principles (intelligences)

Creative Intelligence

Awareness: State of consciousness, being aware of your existence, your thoughts, sensations, and surroundings. 

Beliefs: Concepts and perceptions, your confidence in the truth or the existence of an idea.

Character: When awareness and beliefs come together, link up, and cooperate, the end result is your conviction or characterization. Your conviction is unique to yourself, but we need to recognize that the process is an absolute formula. Awareness of the world you live in and your own reconstructed existence, along with a solid set of beliefs about yourself and the world, can produce the best conviction which you want to advertise to that world. Your conviction (in the form of expression and character) is also the first impression others have of you.

Your conviction must be a product that is devoid (lacks, is free) of any of the Significant Restrictors (fear, self – deception, ignorance, and ego). Your conviction must be driven by a selection of your strongest virtues (acceptance, patience, tolerance, clarity, courage, cooperation, truth, integrity, determination, etc.), as well as positive Cultural Characteristics (potential, openness, selflessness, positivity).

The creative intelligence formula allows you to access potential beyond your mind’s limitations, to awaken dormant force, faculties, and talents. It allows your mind to come alive.

In the Character Phase, your awareness and your beliefs will be held as proven. Once entrenched, your conviction, which is the product of your Awareness + Beliefs will become the engine that drives the manner in which you communicate and act.

Organizational Intelligence

Organizational intelligence is viewed by many as the ability to categorize knowledge and strategically adapt it to one’s life. Think of yourself as a system of functioning parts, comprised of six components or principles. Each component has a distinct lineage (track), but they need to work in concert with each other to keep a person organized.

NaTI identifies the six components of Organizational Intelligence:

Details: Perceiving the parts, pieces, and levels of a larger system.

Measure: Assessing the depth and significance of these parts, as they pertain to the organization.

Order and Process: Procedure, the organizational pattern one chooses once the parts are understood.

Reflection, Mirror, and Feedback: Making certain that there is no inhibitor within us (that we are not the problem restricting the organizational pattern).

Laws and Models: Understanding organizational patterns as laws and models. Preparing to model those patterns in your life.

Synthesis: Bringing the parts and the details together into a model that works for you. You have a model (blueprint) which incorporates your organizational patterns. You use this model as your organizational guide.

If you understand that organization is a matter of bringing all the pieces together, then you have developed the ability to organize. The details are the everyday events in your life.

Functional Intelligence

The greatest aspect of the functional intelligence group is that it is the engine with which to jump-start your intelligent approach to everything you do in your life. This engine has four cylinders to it:

  • Physical: Your energy manifested in physicality (physical terms).
  • Mental: Your energy manifested as knowledge, thought, and reason.
  • Emotional: Your energy manifested as feelings and desires.
  • Intuitive: Your energy as an impromptu (gut feeling) not necessarily generated by data or facts. This energy is not a framework of beliefs; it is energy that motivates our unconscious or reflexive (automatic) action at a particular moment.

Characteristics of the Potential Molecule

Note that the innate biological process has a geometry to it. It then forms what we call a Molecular structure – a Potential Molecule. The characteristics are somewhat aligned with the concept of the Monad.

This Monad was a basic cell of Gods universe set forth by the Pythagoreans, and later on in the 18th century by Gottfried Leibniz and Immanuel Kant. It was believed to have numerous characteristics it such as function. That is functional in all states, physical, mental, emotional, and spiritual. The latter may contain religion, but it is actually energy, a universal one at that. It was said to have 3 main characteristics, a creative or planning capacity, an organizational one, and a functional capacity. The Monad has the ability to assume any characteristic. It is the basis of Category Theory. This incorporates the notions of endofunctor and two natural transformations. (This is required to fulfill coherence conditions. It also completes the Monad’s threeness.


 In order to address matters, issues we have developed several practices and numerous procedures to engage.

The practices are; the 3 R’s:

  1. Revelation –   The process of breaking down all your thought components about who you are.  Shedding the layers of accumulated bad habits that restrict potential.  The thinking here is that we need to break ourselves down into the many elements that identify us.  The goal is to honestly define the pieces of our personal mosaic.  Some examples would be: virtues, restrictors, motivations (dynamics) and cultural characteristics. 
  1. Renaissance –  The process of identifying and bringing all those components (pieces) back together (reconstructing) with positive, reinforced patterns that enhance potential with a clear acceptance and awareness of these modifications.  This process will include a core instructional piece on creative intelligence, organizational intelligence, and functional intelligence.
  1. Resolution – The process of restoring the whole person by a new awareness of Natural Intelligence and Natural Thinking with an image of oneself that refuses to compromise on success.  Basically, we want to merge the way things are (invariant principals) with the way we perceive them (variant principals).  The goal is to reshape our approach to social realities.  This process will include a personal assessment.

Resolution fosters these three additional practices;

The 3 D’s:

Dichotomy  –  The conflict of opposites

Didactic  –   Thinking process of teaching and learning

Dialectic  –  Thinking process considering contradiction and its resolution

Applicable Practices For Aiding The 3 D’s

Dichotomy  –    This represents the process or practice of creating contradiction, opposition, the conflict of opposition. It exists on every level of our daily lives:  Mentally, Physically, Emotionally and Spiritually.  The first step is to recognize the nature of the opposition.

Didactic  –  The thinking process which considers the conflict of contradiction and its resolution.  This process stands for resolution and direction, in place of judgment and overpowering of opposition.

Dialectic  –  The intention here is to address the logic of fallacy.  It relates to exposing false beliefs.  The best method to accomplish this is with a didactic application to the Potential Theory Principles.

The procedures are numerous assessments that have the ability to analyze and define 100,000’s of personal thinking profiles.

These include schemas that make it easier for the population to understand such as the Wheel of Potential.

Achieve Your Maximum Potential with the Wheel of Potential Assessment

Every person has a maximum potential that is in their DNA. Cells have a structure that setup how humans operate. Potential refers to organizational, functional, and creative behaviors and the way they think and perform. This is a natural intelligence because it’s not influenced by other factors; it’s innate and lives within the body. People are naturally different from each other but also utilize this natural thinking in different ways.

The natural mind has the power to help people handle and categorize the millions of pieces of data and memories that sit in their minds. The data overload creates confusion and decreases the chances of reaching one’s full potential. Instead, people place information into the wrong categories, or they don’t look at issues in the right manner. As people understand the benefits of natural thinking, they see there are myriad types of potential that can guide them towards a better sense of self and overall improvement. Understanding one’s true potential is difficult and requires extensive self-assessment.

Assessments are vital tools for understanding what is occurring within someone’s mind and to provide them with guidance in making changes and creating positive habits. For natural thinking to become uncovered, people need more advanced assessments beyond a “personality profile.” They need insights into the “how” of thinking, the process behind why the person makes certain decisions.

The Wheel of Potential

The Gilchrist Institute, which specializes in the science of potential and helping clients achieve their maximum potential, offers an impactful assessment of one’s strengths and weaknesses that can change an individual’s life. The Wheel of Potential provides people with incredible insights into their strengths and weaknesses which can allow them to learn things about themselves that they were unaware of. It can also foster relationships in the workplace between executive and employee.

“Helping people reach their full potential is always my ultimate goal, but the first step in that journey is recognizing and fully understanding your strengths and weaknesses,” said Robert J. Flower, Ph.D., (Dr.Bob), entrepreneur, entelechist, and leader of The Gilchrist Institute. “This incredibly accurate and insightful report only requires a short assessment and has already provided thousands of clients with a higher level of self-awareness that leads to personal, social, and professional growth.”

How does it work?

A ten-minute objective assessment is conducted by The Gilchrist Institute and Dr. Bob. Strengths and weaknesses are identified in fifteen different categories including awareness, rule-following, attention to detail, character, and more. Each category is assigned with a percentage of aptitude that lends visibility to areas of an individual’s personality and habits that one is proficient in or areas that need work. The wheel of potential gives people a deep insight within themselves so that they can work to improve on their weaknesses, but also acknowledge their strengths, some of which they are not even aware of.

Example Assessment

After the participants quickly uncover their strengths and weaknesses, the assessment is then matched with an experienced professional who can pose insightful questions about how the subject makes decisions and if there are perhaps better ways to approach future conflicts or circumstances. This process is an ideal way to uncover flaws in thinking and logic and supports the benefits of natural intelligence.

This program is based on the Science of Potential, an exciting new model of intelligence, thinking, and behavior. The scientific basis was discovered through the biology of cellular development and when acknowledged can lead to greater power, control, and a higher realization of true potential.


Self-assessments bring hidden issues to light. Often, people mention how organized they are in their daily lives. They recount stories of getting multiple things done at once and being high achievers that can balance their professional and personal lives. However, under the lens of an assessment, cracks appear, and disorganization becomes a central theme. People might for example think they have one set of priorities in their life, but high-level, objective assessments like the Wheel of Potential uncover different truths entirely.

“At first, I was skeptical about the assessment, but, after a ten to fifteen-minute assessment, the amount of self-awareness that has led to personal, social, and professional growth. The amount of information was overwhelming,” said Craig DiFrancia, a successful actor, who recently completed the Wheel of Potential. “The program gave me a sense of enhancement and confidence. My strong and weak points were right on target and now I have become much more self-aware and know where I need to improve. It has enhanced my work and my life tremendously.”

Sometimes one’s thinking prevents them from reaching their goals and true potential. There are typically hidden restrictors in place, which could be self-delusion, fear, or an over-inflated ego. Self-assessment is the first step in uncovering issues and reaching full potential. 

And the House of Potential and the Two Minds of humankind.


The technology incorporates two methodologies of delivery;

The Resolution sensor – this is delivered by computer or cell phone utilizing cardio sensor and applying the scientific principles of Potential. (next section)

The Human Thinking format – here the scientific principles uncover our underlying core dynamics, our cognitive patterns, as well as our Significant restrictors.

THE PHILOSOPHY– Potential is the god force, or if you prefer, the god force is potential.

There are two levels of potential: realized and unrealized. It is our finding that potential is everywhere and is capable of anything. Humankind’s purpose is to develop its potential. Seeking potential equates to seeking self-realization. Denying potential, or the ability to achieve it, is a transgression of Natural Law. Potential is defined as something that does not exist, but can be imagined. It is latent. Potential is a dynamic energy realized by humankind’s focus and concepts.

Understanding one’s potential has two basic parts. The first deals with the “intelligence” portion of NaTI. It Is a science, or the demonstration of nature’s principles that are described as intelligences. The second deals with the “thinking” portion of NaTI. It is the philosophy of comprehension, which explains how to utilize our NaTI principles and how to organize them into a systems approach of comprehension.

Let’s discuss the following:

  • An all-encompassing system of comprehension
  • Development as an ongoing mission and purpose
  • Organizing data (natural ability to self-organize)
  • Potential as mankind’s underlying force
  • Current Operating Procedures
  • Spirituality NaTI – style
  • Our Two Minds
  • Thinking Assessments (Wheel of Potential)

A General All-Encompassing System of Comprehension

Due to the categorical nature of the NaTI structure, we are able to place virtually any issue or problem into a particular category. We can then determine what the relevant data behind the issue is and then proceed to greater understanding or a solution. Since the NaTI Structure is based upon scientific principles of nature, it is a model greater than humankind, one that can be followed faithfully. This not only breeds confidence, but greater achievement since we can venture beyond our own limiting models, if we have the courage!

Development as Our Ongoing Mission

We are all familiar with the concept of building and thinking “outside the box.” One of the biggest proponents of this concept is management guru Peter Drucker. Drucker states in a 1994 Theory of Business publication, “The core mission of a company becomes obsolete from time to time. Unless someone is watching for new developments a company will find itself mired in the past. Without systematic purposeful abandonment of an old business theory, an organization will be taken by events.” Through Natural Intelligence Theory and, in particular, the notion of potential development, we can see beyond Drucker’s theorem, for if we make development our core mission, issues such as systematic and purposeful abandonment of policy become extinct. This occurs simply because development is a natural ongoing process of change, rethinking, and re-engineering. The worst – case scenario is that a company becomes bogged down by development, which is not such a bad objective.

As quoted by a Dallas – based human resource firm, Sherwood Ross (a freelance writer who covers workplace issues for Reuters news service) states, “the number one reason people leave or stay in a company is career development opportunities.” With the concept of “centering” development as the focus, everything and every event that follows has a purpose. Accordingly, when a company or group sets development as its main focus, the politics lessen, cultures become less restrictive, teamwork improves, and coordination (synchronicity) is enhanced. This all occurs naturally because all parties are participating in the same Point of Reference.

Business Tools as Proof

Being a businessman for many years, I can testify that NaTI principles work in the corporate world with the same efficacy that they work in any other area of life. Indeed, many people have commented on the usefulness of NaTI in tackling problems, and as part of this book’s goal to emphasize real – life applications, it would be profitable to review some of these verbatim comments, all used with permission. The following comments were, in part, generated by executives such as Alan Johnson, former president of Macy’s and the Bantus Group, as well as several other executives from smaller and mid – sized companies.

  • Primary consideration regarding the approach, language, and presentation of NaTI business tools have to do with originality, power, scope, clarity and evidence.
  • Your non-judgmental approach is striking in that we know from therapy (both serious and pop) that non-judgmental attitude is crucial in all kinds of transpersonal dealings, but the workplace is more commonly thought of as highly judgmental, so what you are emphasizing here fits in with what is known outside the workplace and needs to be brought into it.
  • There’s your emphasis on polarity. Various philosophers, from the pre – Socratics to the Renaissance on up to Bohr, Jung and Levi Strauss in our own times have put great emphasis on polarity. I regard this as the area where NaTI has the most to offer that’s not available elsewhere in competing programs.
  • Scope is my term for the breadth of the (NaTI) toolset. NaTI proposes an inclusive toolset, one that can be applied to any problem because its scope is unlimited.
  • What you are offered here is a philosophy of consciousness and it needs to be promoted and defended in the marketplace of philosophies, a marketplace which itself is currently split between the domains of philosophy proper, religion and science.

To achieve the greatest possible development, however, it is necessary to identify one’s personal way of doing things, or what NaTI calls Current Operating Procedures. We will focus on this now, as well as NaTI’s principles of wholeness, spirituality, wisdom and pathways to truth.

Unrealistic Perfectionism

Abraham Maslow’s hierarchy of needs is a theory in psychology proposed by him in his 1943 paper “A Theory of Human Motivation” in Psychological Review. Maslow subsequently extended the idea to include his observations of humans’ innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow used the terms “physiological,” “safety,” “belonging and love,” “esteem,” and “self – actualization” to describe the pattern through which human motivations generally move. The goal of Maslow’s Theory is to attain the fifth level or stage self – actualization needs.

Maslow’s hierarchy of needs, represented as a pyramid with the more basic needs at the bottom.

William Blake’s vision of Polarity is seen most clearly in his work The Songs of Innocence and Experience.

Originally published as two separate volumes, one illustrating innocence and the other illustrating experience, the poems were published as a unit in 1794, with each poem on innocence corresponding to a companion poem on experience. The poems intentionally represent literary and philosophical polarities. The innocence of a lamb, for example, is contrasted with the savagery of a tiger in “The Lamb” and “The Tiger,” respectively. Blake, an avowed skeptic in all religious matters, intentionally challenged his reader to consider that the same force, both divine and diabolical in nature, was responsible for the creation of the lamb and the tiger. Needless to say, some of Blake’s contemporaries considered the comparison of the Lamb of God to a ferocious tiger to be more than a little blasphemous.

William Blake believed that life was a dynamic process; he also believed it could be static at any given moment depending upon an individual’s perception or focus. Translated into modern scientific terms, Blake was saying that we choose to observe events in space-time as either darkness and sin or virtue and light. To Blake, such simplistic observations could not account for the tension and conflict that permeates life.

Blake’s philosophy of dynamism and opposites is reflected perfectly in the writings and theories of Maslow who saw that the arbitrary pitting of good against evil resulted in the possibility of Unrealistic Perfectionism. He believed that the historical search for a utopian society produced simplistic notions such as:

  • Let us all love one another
  • Let everyone share equally
  • No one should have power over anyone else
  • The application of force is always evil
  • People are never bad – only unloved


Maslow’s and Blake’s concepts lead us to the opposition, polarity.

Without contraries, there is no progression.  Attraction and repulsion, reason and energy, love and hate, are necessary to human existence. — William Blake, The Marriage of Heaven and Hell

Long and short complete one another. High and low rely on each other. Pitch and tone make harmony together. Beginning and ending follow one another.      — Tao 2

In our haste to get results, we see life in simplistic terms since Polarities can be recognized without a great deal of thinking. Notions of good and bad are visceral and can produce the Significant Restrictors of Fear, Ego, Ignorance, and Self – deception. When we think with only our emotions, we are usually driven to polarities.

Cross Disciplines

This is the synergistic and skillful combination of various disciplines which achieves insight beyond current borders and thereby generates novel solutions to complex problems. The combination of methods and information from different fields can achieve more than the sum of the individual parts could do alone.

For example, an architect would readily enhance his credibility and value to a developer client if they understood the economics of the real estate rental and sales markets and applied that information to design methods and costs.


A process whereby a form of order arises from a disordered system. It is spontaneous and does not require control by an outside agent. It is amplified by positive feedback. Self-organized learning denies the “expert knows” theory and depends upon personal experiences and feedback. In effect, it is an innate system which self – corrects, when needed, as events occur. It depends largely upon the awareness level of the individual and their ability to “let go” of control and power dynamics. Following the NaTI principles attains all of this, without giving up control. It does this by its closed system nature which operates as an open system.

This is the spontaneous order arising within a system when certain parameters of the system reach critical values. It is related to the concepts of broken symmetry, complexity, and non-equilibrium mechanics. Many systems that undergo transition to self – organization also undergo transition to chaos. Typically, what may appear to be confusion and chaos is nothing more than nature using a path that we are unfamiliar with to obtain its objective. A big difficulty people have lies in their ability to follow a path blindly, without knowing or seeing what is coming next. That is why self – organization is not easily accepted.

The basic principles of NaTI enable self – organization. All closed systems do not foster self – organization or imply procedures. NaTI systems enable flexibility where most other systems do not, they are simply too inflexible.


The Potential Model is naturally structured so as to establish a matrix of its principles and components. Since the Model is all-encompassing, self-organized, and crosses disciplines any issue can be broken down into a Potential principle. This is further evidenced by the research findings and empirical data gathered over 40yrs.

This enables information\data or a dichotomy to be interpreted dialectically. It becomes the basis for a solid didactic policy. 

The What, How, and Why of Potential Theory

What is the Potential Theory – In common terms, it’s an innate technology of thinking and comprehension. Born out of biological cellular development, which defines thinking styles.

How does it work – Every moment of our lives, the principles of the Technology acts as the framework for our minds. It functions similarly to Category Theory in math and biology. They define our mind patterns. Additionally, it’s a Mapping procedure which locates inconsistencies in thinking, connects uniquely to another pattern and converts data between incompatible systems.

Why is Potential Theory important? Necessary?

Basically because of the things it can do for us. For example, it categorizes data in a natural, geometric format. It presents the inner, natural basic principles and categories of thinking and comprehension. It can illustrate ones level of potential in a myriad of ways. It defines the principle of planning, creating, organizing, functioning, by which we can follow for Potential development. It is non-referential , all-encompassing, self-organizing and applicable to any disciple, or issue. It is our Holy Grail, an ideal pathway to excellence.